Digital down low(d) #01
- Apple’s new iPhones launch with facial recognition and wireless charging.
- Nike debuts its connected jerseys for NBA fans to access content via clothes.
- Amazon is working on Alexa-powered smart glasses.
- Alibaba experiments with facial recognition payments at KFC in China.
- Levi’s announces its new chatbot tool to help shoppers find the right jeans.
- BMW is integrating Alexa into its cars in 2018.
- Project Loon by Alphabet is exploring using air balloons to deliver internet service to Puerto Rico.
- Google and SnapChat to hold a teen coding contest to create an official Snap lens.
- Tez, the new payment app by Google.
- Digital advertising to children is set to grow to $1.2bn by 2019.
- Ad view ability on YouTube has increased to 95% this year, up from 93% in 2016.
- Audi partners with Reddit to host a celebrity Ask Me Anything series in a sports car travelling at 130mph.
- 52% of marketers estimate losing 10-50% of marketing spend to fraud.
- Online holiday sales are projected to increase this year to $129bn.
- IKEA acquires gig economy platform TaskRabbit.
- In 2018, digital ad fraud will costs advertisers $19bn.
- Mobile video ad spend increased by 142% in Q2 2017.
- 60% of Millennials prefer to chat to brands via text/chat/messenger apps.
- 44% of consumers will make a holiday purchase via a voice controlled devices.
- Facebook is searching for an office space in China, despite censorship.
- VW made a 21-day Instagram scavenger hunt to launch its new car model.
- Snapchat launches branded 3D World Lenses, bringing AR to its advertisers.
- Instagram reaches 800 million monthly users, 500 million of them active daily.
- 67% of US adults use social media as a source for obtaining news.
- Almost 90% of Gen Z say social media influences their travel decisions.
- Spotify launched its own iMessage app for texting songs to friends.
- Twitter is expanding its tweet length from 140 to 280 characters.
- Engagement with Instagram videos is surging, up 53% year over year.