The Marketer’s Almanac

Throughout the year, there are trends and events that create huge opportunities to connect with consumers — from Super Bowl kick-off to holiday gift giving. The Marketer’s Almanac surfaces data and insights around these key moments to help you get a jump on planning.

Although this is geared to the US and not South Africa, we can definitely use these key insights and apply them to our content calendars for the year. Remember to create your calendars with a holistic view plotting your key seasons, milestones and events first to ensure you are maintaining relevance to the end user throughout the year.

Check out The Marketer’s Almanac here…

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: