The Marketer’s Almanac
Throughout the year, there are trends and events that create huge opportunities to connect with consumers — from Super Bowl kick-off to holiday gift giving. The Marketer’s Almanac surfaces data and insights around these key moments to help you get a jump on planning.
Although this is geared to the US and not South Africa, we can definitely use these key insights and apply them to our content calendars for the year. Remember to create your calendars with a holistic view plotting your key seasons, milestones and events first to ensure you are maintaining relevance to the end user throughout the year.
Check out The Marketer’s Almanac here…