The Millennial Mind
Born between 1982 and 1994 this generation is something special, cause Mom and Dad and their 5th grade teacher Mrs. Winotsky told them so. Plus they have a whole shelf of participation trophies sitting at home so it has to be true.
A lot has been said about Millennials over the years, one fact that hasn’t changed is that there is 2 billion of us and we make up 30% of the worlds population and currently hold over $200 billion in annual buying power in the U.S. Like it or not, brands need to shift their thinking in the way in which they communicate with us. We are their future target market.
I found a great read from the guys at NewsCred where they highlight the importance of why brands should be communicating differently to Millennials and how content drives brand loyalty.
Download the study here: The Millennial Mind