What is Search Engine Optimization?
SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines.
There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. Search Engine Optimization isn’t just about “engines.” It’s about making your site better for people too.
From discovery of the terms and phrases (keywords) that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization’s offerings.