The Art and Science of Understanding the Person Behind the Visit

Found this awesome article on the Moz Blog from @ipullrank about starting to understand that its not only about the click anymore but rather about the person behind the click.

52e89ceab46fe8.83750729

 

Building intelligence about a customers persona, shopping habits and frequency is a gold mine of data that can lead to creating personalised experiences using targeted content. At the end of the day you trying to build a personalised relationship with your customers and gaining insights into their user behaviour is a win win for everyone. Relevant content equals higher conversions.

 

Check out the post here: http://moz.com/blog/personas-understanding-the-person-behind-the-visit

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: