The Art and Science of Understanding the Person Behind the Visit

Found this awesome article on the Moz Blog from @ipullrank about starting to understand that its not only about the click anymore but rather about the person behind the click.



Building intelligence about a customers persona, shopping habits and frequency is a gold mine of data that can lead to creating personalised experiences using targeted content. At the end of the day you trying to build a personalised relationship with your customers and gaining insights into their user behaviour is a win win for everyone. Relevant content equals higher conversions.


Check out the post here:


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